Not Cool: The Hipster Elite and Their War on You is a refreshing and sometimes humorous take on modern liberalism, why it is a failed ideology, and how it is destroying the very fabric of American society. Greg Gutfeld is familiar to many conservatives from being the host of Red Eye and being a guest on many other news and commentary shows. He has an ironic and sarcastic take on modern liberalism. One of the unique things about this book is that he does not have to sanitize his opinions in print as he does on TV. Instead of calling a duck a duck here, he calls and asshole and asshole. We may not all agree on the use of vulgarity but even I will admit that at times vulgarity is a concise and perfectly descriptive term for some people and policies.
The book itself is separated into an introduction, 28 topical chapters, and a conclusion plus postscript. It is not terribly long at 254 pages of text. It written in a very readable style and is at time very humorous. Gutfeld goes from serious to humor at random. It is one of the few political commentary books I have ever read where I laughed out loud at points, thus eliciting strange looks from the legions of non-readers around me.
The essence of the book is that modern liberals have arrogated to themselves the decision on what I cool and what is not and with the support of the media such as network TV and Hollywood have been successful in doing so. The sad part is that the ideas, attitudes, and behaviors liberals think are cool are all ultimately self-destructive. He detail these and breaks down why they are destructive. He does not flinch as he describes how coolness contributes to things as diverse as the destruction of marriage as an institution, the positive rush to embrace homosexuality, to the elevation and adoration of the Boston Bombers by the left.
As he covers each topic he analyzes it and then skewers the prevailing liberal coolness by showing how what is cool is actually not cool but just highlights the moral and intellectual failure of modern liberalism.
Not Cool: The Hipster Elite and Their War on You is probably not going to convince a liberal that they are on the wrong path. As Gutfeld so rightly points out, those morons have their heads so far up their fourth point of contact that they can no longer recognize right from wrong. What is does do is point out how conservatives can help stop the rot by identifying and pointing out the essential bankruptcy of modern liberalism moral code, or should I say lack thereof.
I highly recommend this book to anyone who seeks to understand why modern liberals think the way they do and how the modern media complex aids and abets the moral degradation of America by encouraging destructive behavior and attitudes among the youth of the nation. An excellent book.